A common question from job seekers is: “Do I really need a cover letter, and if so, what do I write in it?” Yes, always include a cover letter with your resume unless no way to submit one with your application, or if the job posting says not to submit one; then you don’t need one. Here are 5 ways to make your cover letter stand out.
If you’re not sure whether the hiring manager or recruiter might want to see a cover letter, then you are better off including one than not. You’ll never risk not getting a call back because you included a cover letter, but excluding one might cause your application to be discarded. Many job seekers will not include one, so this is an opportunity for you to stand out from other applicants. In your resume and online application, you’ve already included a lot of information about yourself, so what could a cover letter possibly add? Let’s take a look at what you can do with a cover letter to help get that call back for an interview.
Understand the business: Hiring managers are looking to see that you understand their business and needs. Use a customized cover letter that directly addresses the company’s needs and how your background will make you a good fit. This is a great opportunity to expand a little bit on some of your achievements from your resume that are more directly applicable to the position you’re applying for. Don’t be afraid to brag a little bit.
Business problems: Think about what kind of business problems the company might be facing, and address directly how you can help solve them. Was there just an article about the company getting ready to implement a new technology that you have experience with? Talk about how you can help make the project a success.
Personality: Resumes are by nature formal documents. Your cover letter is a great opportunity to show off your personality a little bit. Of course, you still want to strike the right balance between being overly informal and too formal.
Referrals: If you were referred by or are connected with someone the hiring manager knows, that is definitely something you’ll want to mention. Lead in with this as it will help you stand out from other applicants. Before applying, check your LinkedIn to see how you might be connected with someone in the company or even the hiring manager directly.
Call to action: End your cover letter with a call-to-action. Request a follow up at their convenience. This is after all the whole purpose of your application.
In summary, yes, you are better off including a cover letter than not. By showcasing yourself a little bit more in depth and why you will be a good fit for the company and the position you are applying for, you’ve just given yourself a leg up on most other applicants.
