Case Study: Greenfield Software System Project

Greenfield IT Project - Case Study

Background:

 

Our client is an innovative tech firm that provides a web-based solution to simplify compliance processes in a highly regulated industry. Their cutting-edge platform has led to rapid growth and a unique opportunity for expansion.

 

 


Challenge:


Amidst their success, our client faced a critical juncture—a joint venture that required building an entirely new software system from the ground up. This greenfield project was not just another expansion; it was a strategic move that could redefine their market position. The stakes were high, and time was of the essence.

To bring this vision to life, they needed to assemble an entire product development team, including a Software Product Manager, UI/UX Architect, Data Architect/DBA, Front-End Web Developers, and multiple Backend Web Developers. However, this task came with a set of unique challenges:  



Speed:


They needed a team assembled quickly, with multiple roles filled concurrently.

  • Quality: Candidates had to not only possess the right technical skills for the unique tech stack but also seamlessly blend into their corporate culture.
  • Location: Local candidates were preferred, but remote workers were considered if they aligned with Eastern Time Zone working hours.
  • Direct Hire Focus: Only direct hire candidates with a desire to join the company long-term were considered. Visa sponsorships were not an option.
  • Compensation Constraints: Salaries needed to be competitive while maintaining internal equity.


Solution:


We implemented a multi-pronged approach to overcome these challenges:

  • Deep Collaboration: Partnering closely with the client’s technical leadership, we gained a comprehensive understanding of each position’s requirements.
  • Targeted Search: We used a combination of ideal match and reasonable stretch match criteria to identify a wider pool of qualified candidates.
  • Outbound Focus: Traditional job postings weren’t enough. We employed an outbound targeted recruiting strategy to actively reach out to potential candidates.
  • Unconventional Sourcing: Beyond traditional channels, we explored non-conventional online job boards to source specialized talent.
  • Streamlined Process: Recognizing the competitive tech market, we agreed on a rapid interview turnaround to prevent candidate ghosting. Resumes were reviewed within 24 hours, and interviews were scheduled within 48 hours.

Results:


Our strategic approach yielded significant results:

  • Placed 5 qualified candidates
  • Leadership Roles Filled First: Critical positions like Software Product Manager and Data Architect (Technical Leadership) were filled quickly.
  • Development Team Established: Multiple software developer roles were filled in a timely manner.
  • Project on Track: With a complete team in place, the new product design and software development efforts for the joint venture could begin on schedule.

By working closely with our client and implementing a multi-faceted approach, we successfully navigated the challenges and delivered a well-rounded team on an expedited timeline. This case study demonstrates our ability to attract, identify, actively recruit, and place top talent and build successful teams for even the most complex projects.

 

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